Fast food Restaurant
Fast food Restaurant
Fast food Restaurant
ABOUT THE PROJECT
ABOUT THE
PROJECT
ABOUT THE PROJECT
McDonald's is one of the most popular fast-food restaurant chains in many countries, including Georgia. Recently, the brand guidelines were updated, prompting the marketing team at McDonald's Georgia to revamp their website. The old design was outdated and users found it difficult to access the information they needed. The lack of white space made the site appear crowded, making it challenging for customers to navigate the pages
McDonald's is one of the most popular fast-food restaurant chains in many countries, including Georgia. Recently, the brand guidelines were updated, prompting the marketing team at McDonald's Georgia to revamp their website. The old design was outdated and users found it difficult to access the information they needed. The lack of white space made the site appear crowded, making it challenging for customers to navigate the pages
McDonald's is one of the most popular fast-food restaurant chains in many countries, including Georgia. Recently, the brand guidelines were updated, prompting the marketing team at McDonald's Georgia to revamp their website. The old design was outdated and users found it difficult to access the information they needed. The lack of white space made the site appear crowded, making it challenging for customers to navigate the pages
THE CHALLENGE
THE CHALLENGE
I worked on the McDonald's website design for three months, which was a significant challenge for me as I had never worked for such a well-known brand with so many customers.
Users frequently encountered difficulties finding specific pieces of information, such as nearby restaurants, product details, delivery information, vacancies at particular restaurants, and more. These issues were identified during the project
I worked on the McDonald's website design for three months, which was a significant challenge for me as I had never worked for such a well-known brand with so many customers.
Users frequently encountered difficulties finding specific pieces of information, such as nearby restaurants, product details, delivery information, vacancies at particular restaurants, and more. These issues were identified during the project
Build your own
Happy Meal
The customers faced a problem with a lack of information about the Happy Meal. They were not aware that they could customize their Happy Meal by choosing specific products. To address this issue, the McDonald's team decided to include dedicated communication about it, and as a designer, I helped them make it more attractive and engaging.
The customers faced a problem with a lack of information about the Happy Meal. They were not aware that they could customize their Happy Meal by choosing specific products. To address this issue, the McDonald's team decided to include dedicated communication about it, and as a designer, I helped them make it more attractive and engaging.
The customers faced a problem with a lack of information about the Happy Meal. They were not aware that they could customize their Happy Meal by choosing specific products. To address this issue, the McDonald's team decided to include dedicated communication about it, and as a designer, I helped them make it more attractive and engaging.
Nutrition
Calculator
Micro-animations brought a special touch to design and made it more memorable
Micro-animations brought a special touch to design and made it more memorable
Micro-animations brought a special touch to design and made it more memorable
The website was heavily loaded with information, so I decided to make some informative templates for future reference.
The website was heavily loaded with information, so I decided to make some informative templates for future reference.
The website was heavily loaded with information, so I decided to make some informative templates for future reference.
RESULT
RESULT
At the end of the story we got a better and modern design. Look and feel of the website is now up to date and fits of their new brand guidelines.
Analytic tools shows us that people are easily achieving their goals while navigating in website.
At the end of the story we got a better and modern design. Look and feel of the website is now up to date and fits of their new brand guidelines.
Analytic tools shows us that people are easily achieving their goals while navigating in website.
At the end of the story we got a better and modern design. Look and feel of the website is now up to date and fits of their new brand guidelines.
Analytic tools shows us that people are easily achieving their goals while navigating in website.
Interested in doing something similar?
Let's talk about it
Interested in doing something similar?
Let's talk about it
Interested in doing something similar?
Let's talk about it